Optimizing Your Mobile Coupons
20 May 2009. Posted by Stephen Chai.
Table of Contents
- How Offers are Searched, Found and Displayed
- Optimizing Your Subscription, Offers and Locations
- Create Relevant Offers
How Offers are Searched, Found and Displayed
Before we start trying to improve your offers, let's first take a look at how people find coupons on Frogzog. Most Frogzog searches start with someone sending a text message to Frogzog (40123) containing what they are looking for and where they are looking for it. The what can be a category (e.g., food, entertainment or cars), a product name, a brand name or a company name. The where can be a ZIP code or the city and state of their local area. Then, the person is sent back a list of the matched offers. The person browses through the list until they find one that catches their interest. They send a text message back to Frogzog to select that offer and the offer's details are sent back in response. Below is an example interaction.
Optimizing Your Subscription, Offers and Locations
With the basic concept of how Frogzog interacts via text messaging, let's consider how to optimize your Frogzog account. (For an overview of susbcriptions, locations and offers please read our Creating Mobile Coupons tutorial.)
Optimizing your Subscription Name
Your subscription name appears in the offer results list next to each of your matched offers and at the top of each offer detail.
A good subscription name is concise and straightforward.
Let's walkthrough an example:
Assume your business is registered as
Joe's Delicatessen, LLC.
What would a good subscription name be?
Joe's Delicatessen, LLC
Too long. The LLC is superfluous.
Perfect. It's short, concise and accurate. Basically, your subscription name should set as the way your customers refer to your business.
Optimizing Your Offer Name
Your offer name appears in the offer results list after your subscription name.
A good offer name is to-the-point and concise. Your offer name does not to need to explain all the details of your offer, but rather provide someone enough information to quickly grasp the gist of your offer and entice them to select it from the list. Let's walkthrough an example: Assume you are running a promotion to improve your lunch sales. You want to offer customers 10% off their lunch with the purchase of two or more entrées. Your lunch hours are 11 a.m. to 2 p.m. What would a good offer name be?
10% off lunch with purchase of 2 or more entrées. 11am-2pm only.
Too long. An offer name isn't the place to explain all your offer, just introduce it.
Save 10% on lunch w/ purchase of 2+ entées
Getting closer, but it still has too many details.
10% Off Lunch
Perfect. It's to-the-point but and provides enough information to for someone to decide whether or not they want to take a better look at it.
Optimize Your Offer Message
Your offer message appears in the offer details after your subscription name.
Your offer message should fully describe your offer and contain any additional information needed to redeem it.
Let's walkthrough an example:
What would a good offer message be for the
10% Off Lunch offer we used in optimizing your offer name?
Get 10% off lunch at Joe's Deli with the purchase of 2 or more entrées. Valid during lunch hours only (11am-2pm).
It has all the right information but is too wordy, re-write to be more concise. Also, mentioning the name of your subscription (Joe's Deli) in the offer name isn't necessary since it is automatically included in your offer's details.
10% off lunch w/ purchase of 2 or more entrées during lunch (11am-2pm) at the downtown store.
Better, we kept all the necessary information but shortened the message. Also, mentioning where the coupon is valid at isn't necessary since your location information is automatically included in your offer's details.
10% off lunch w/ purchase of 2+ entrées. 11am-2pm only.
Perfect. It contains only the necessary information and is written clearly and concisely.
Optimize Your Offer Code
Your offer code appears in the offer details after your offer message.
Your offer code is used by your customers to redeem your offer.
It can be anything from a UPC to a short word or phrase of your choosing.
When choosing an offer code, remember to keep it as short and sweet as possible.
10% Off Lunch coupon we've been using for an example.
What would a good offer code be?
Too long. Remember, the offer message is used to describe your offer, not the the offer code.
Perfect, a short unique code.
Optimize Your Location Name
Your location name provides a way for you and your customers to quickly refer to it and is displayed in the offer details before your location's address.
If you have multiple locations you may want to name your locations with its city or area, e.g.,
If you only have one location you may want to simply name your location with your business name, e.g.,
Try to avoid long location names.
Create Relevant Offers
Offers are listed in the offer results list according to relevancy to the consumer's search. Frogzog determines relevancy by analyzing a variety of criteria, including how focused your offer is, how close your location is to the consumer and how much consumer interest your offer has. You can increase your offer relevancy by creating focused offers and creating valuable offers.
Focus Your Offers to Improve Relevancy
Focused offers are considered more relevant than vague ones. Create focused offers to improve your positioning in the offer results list.
Determine Your Offer's Focus
Before you can created focused offer you first must determine your offer's focus. A vague or overarching focus will rank lower than a more specific focus.
Assume you are creating an offer for Joe's Deli. You could choose to focus your offer on food, but food is rather vague since there are many varying types and contexts of food. A more specific focus could be lunch.
Focus Your Offer Message and Name
Your offer name should be a short introduction to your focus and your offer message should expand on and explain your focus.
Continuing the example lunch focus, consider the offer names 10% Off Meals and 10% Off Lunch. Not only is 10% Off Lunch more concise, but it's also directly emphasizes the offer focus.
Next, consider the offer messages 10% off w/ purchase of 2+ entées. 11am-2pm only and 10% off lunch w/ purchase of 2+ entrées. 11am-2pm only. While they both are very similar, the second offer message is a better choice since is further strengthens the lunch focus.
Also, optimizing your offer names and messages improves their focus, so keep both of them concise be trying to remove extraneous words and unrelated content to your focus.
Focus Your Offer Keywords
Improve your keywords' focus by ensuring that all of your keywords are directly related to your offer's focus. Unrelated keywords lessen your offer's focus, and thus lower your offer's relevancy.
Create Valuable Offers to Improve Relevancy
Frogzog awards you for creating offers consumers want. Therefore, it in the best interest of the you and the consumer to create valuable offers. Build a history of creating valuable offers to improve your relevancy.
In short, the best way to create good performing offers is to:
- Understand how your coupons are searched for, found and displayed. Format your offers accordingly.
- Write your offers clearly and concisely. Remove extraneous words and unrelated content.
- Create relevant offers by clearly focusing your offers and creating offers consumers want.