Marketers Need to Focus on Mobile Impulse Purchases
14 September 2009. Posted by Bill Quick.
A report from Mobile Marketer reinforces Frogzog's on-demand strategy.
From Mobile Marketer:
For mobile marketers, focusing on marketing for impulse purchases would be a better hook than a considered purchase,[Ms. Nohe] said.Offers that have an instant impact appear to resonate with smartphone owners.
Full article: Marketers need to focus on mobile impulse purchases: Study (mobilemarketer.com)