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Marketers Need to Focus on Mobile Impulse Purchases

Compete's quarterly Smartphone Intelligence survey found that 30 percent of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. Of those users, nearly half are receptive to location-based offers at restaurants - or other offers to pursue at their leisure - and 45 percent said they would use mobile grocery coupons through targeted marketing offers.

14 September 2009. Posted by Bill Quick.

A report from Mobile Marketer reinforces Frogzog's on-demand strategy.

From Mobile Marketer:

For mobile marketers, focusing on marketing for impulse purchases would be a better hook than a considered purchase, [Ms. Nohe] said. Offers that have an instant impact appear to resonate with smartphone owners.

Full article: Marketers need to focus on mobile impulse purchases: Study (mobilemarketer.com)

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