Articles
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Mobile Ad Spending to Gain Momentum
20 October 2009. Posted by Bill Quick. Mobile ad spending, including messaging-based formats is estimated to reach $416 million in 2009 and increase to $1.56 billion by 2013.
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Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search
20 October 2009. Posted by Bill Quick. A new report forecasts US mobile broadband search and display ad revenues to grow to $4.2 billion in 2015, up from $1 billion in 2010.
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Marketers Need to Focus on Mobile Impulse Purchases
14 September 2009. Posted by Bill Quick. Compete's quarterly Smartphone Intelligence survey found that 30 percent of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. Of those users, nearly half are receptive to location-based offers at restaurants - or other offers to pursue at their leisure - and 45 percent said they would use mobile grocery coupons through targeted marketing offers.
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Text Based Mobile Advertising on the Rise
26 May 2009. Posted by Bill Quick. Text-based marketing is growing steadily across Western Europe and the US according to a report by M:Metrics. The number of mobile subscribers who have received an ad via SMS grew about 27 percent in the US.
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Consumer Mobile Advertising Awareness Growing
15 May 2009. Posted by Bill Quick. A new study by Brightkite shows an increase of mobile device users aware of mobile advertising.
Showing 1 – 5 of 7 Articles.
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